How to create your personal brand?


Personal branding is a strategy that people use to advertise themselves (self-promotion) and their careers as brands. In this article, we will explore personal branding and see how you can build your own personal brand. So, without further ado, let us get started.

What is personal branding?

You’ve undoubtedly heard the term “branding” many times. Branding is nothing but marketing.

A new segment emerged from branding, called “personal branding.” It refers to self-promotion or self-identification.

When we talk about personal branding, most people think of prominent celebrities, politicians, people in business, and so on. But that is not the case; you may create your brand if you have something distinctive to show others.

Many YouTubers and bloggers establish their brands in this online age.

Why personal branding is important?

We live in a rapidly changing world that is highly competitive. Building your personal brand will help you stand out from the crowd and create more opportunities to grow in your career.

Here is some importance of personal branding:

  • You can gain popularity.
  • It helps you to build your confidence.
  • It will boost your public image.
  • You can become more focused on your business.
  • Your fame and earnings will increase.
  • It helps you to establish credibility and reliability in the market
  • Allows you to grow your network and many more.

How to discover your personal brand?

Discovering your brand means what your specialization is? Building your personal brand should be based on your expertise. Knowing the purpose of creating your personal brand and understanding your vision for personal branding yourself is essential.

To discover your personal brand, you can ask yourself the following questions:

  • What is your area of interest?
  • What is your passion?
  • What is your industry/sector?
  • What is your niche?
  • Who is your target audience?

Personal Branding is all about discovering, what makes you special, and then communicating it to the right people, through multiple channels.“- Dan Schawbel

How to create your personal brand?

After identifying your specialization area, it’s time to start creating your brand. Here are some steps to help you get started:

  • Create social media presence on sites like Facebook, Twitter, and LinkedIn, where you may develop an enthralling profile.
  • Join the online community forum for your area of expertise. You may join communities like C# Corner, DEV, Medium, Stackoverflow, Hashnode, and others if you are a developer.
  • Having a website with a complete portfolio is one of the most acceptable methods to brand yourself. Google may quickly crawl your website and find your name.
  • Another crucial part of self-branding is website maintenance. Articles and blog postings are the most straightforward tools for increasing traffic to your website.
  • Share your updates on all social media platforms, including photos, messages, tweets, and other professional updates. However, before you upload your updates, remember that your messages and images must be experienced and of high quality.


Personal branding is a strategy that people use to market themselves (self-promotion) and their jobs as brands. In this article, we looked at how you may market yourself and generate more opportunities in the future.

If people like you they will listen to you, But if they trust you, they will do business with you.” – Zig Ziglar

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